The main value that the client sees in a consultant is not his or her erudition and knowledge of management theories, but the successful experience of applying the solutions that deliver stable financial result for the client.

Such experience is gained over the years if the three conditions below are observed:

1. Knowledge of solutions that cross clear mind;

2. Deep understanding of the economics and business operations (based on experience in similar companies);

3. Ability to learn from mistakes and constantly improve.

This is the way the Apple Consulting® team is formed and constantly being improved.