Our clients
Julia Plieva

Apple Consulting® Partner and CEO Area of expertise / Strengths
Specialization / Strengths

Strategic management, sales and marketing, operational mind-set, ability to find mutually beneficial solutions (win-win)

Professional experience

Since 1997 Director of the family company ALBOTEK engaged in the wholesale of petroleum products. Her business acumen allowed the company to not only increase sales, but also enter the oil retail under the self-developed then unique business model;

Since 1999 Senior Consultant at the international consulting company Dr. Wieselhuber & Partner GmbH (Munich). She participated in the projects that assisted the State Property Fund of Ukraine in privatization, participated in establishing a joint venture with Creditreform in Ukraine that provided credit certificates on counterparties, and implemented a number of projects for Ukrainian companies to develop marketing and product strategies;

Since 2001 CEO at Apple Consulting®;

Since 2003 owner of Apple Consulting®.


Kyiv National Economic University, International Economics and Law Department, Master’s degree with honours in Economics International Business Management, knowledge of foreign languages. Upon admission to the Master’s programme she received the highest grade, which was marked by the Department Head, Mr D. H. Lukianenko.

Additional education

2005–06: TOC Application Expert Programme in TOC Operations & Distribution Management at Goldratt Schools;

2006: TOC Sales and Marketing in b2b Programme at SFS Co. (Solutions For Sales Company), Holland;

2007: TOCICO (Theory of Constraints International Certification Organization) international certification in Thinking Process Tools (Jonah Programme) and all TOC operating applications;

2012: The Odyssey international programme (developed by Alan Barnard, one of Dr E. Goldratt’s top students, with the purpose to deepen knowledge in the field of TOC thinking process); (Israel);

2013: The Odyssey international programme (worked as a TOC expert) (Brazil).

Achieving clients for Apple Consulting®

Besides the strategic development and operational management of the company, Yuliia is constantly involved either as a consultant or an auditor in consulting projects of Apple Consulting®. Find more about the project outcomes for Apple Consulting® clients in the section Clients.

Personal achievements

— Author and teacher of Ukraine’s only comprehensive training programme on Theory of Constraints It’s Not Luck at the Kyiv-Mohyla Business School (kmbs) since 2006. She is also an MBA kmbs teacher;

— Winner of the Young Entrepreneur Of The Year in Ukraine award at the Ernst&Young international competition “Entrepreneur Of The Year in Ukraine 2007”;

For two consequent years (2008 and 2009) was in the top ten business women of the country according to Companion Group;

Participant of the European Forum of Young Leaders “Social Unity Without Borders”, BMW Stiftung Herbert Quandt, 2009, as well as a permanent member of Alumni BMW Stiftung;

Participant of the Aspen seminar “Responsible Leadership” organised by the American Aspen Institute with the support of the Victor Pinchuk Foundation, 2012; a member of the Aspen community in Ukraine and a member of the Aspen Association;

— Author of numerous publications in business and specialised mass media of Ukraine (Forbes, Business, InvestGazeta, Kompanion, Strategies, etc.), she is a columnist in Kyivstar Business Digest, Liga Business Inform, WoMo; regular speaker at various professional conferences;

Author and presenter of on-line video courses “Introduction to TOC and Thinking Processes as a Powerful Approach to Business Management”, “Marketing: Development and Sale of the Value Offer”“SМS — Situation Management System” on the first free educational on-line portal in Ukraine Prometheus.

Fado music, gambling, hotels, high cuisine
Apple Consulting LLC
9/2 Velyka Vasylkivska Str.,
Makulan Business Centre, office 8,
Kyiv, 01004, Ukraine
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