Apple Consulting® offers unconventional marketing and sales services:

• Market segmentation (b2b, b2c)
• Identifying key market pain points (undesirable effects)
• Logical analysis of selected market segments/customers using Thinking Process Tools of TOC
• If necessary, development or confirmation of hypotheses through focus groups or representative marketing research
• Developing the Value Offer for selected market segments
• Sale the Value Offer
• Linkage with the existing competencies of the Marketing department and new developments by Apple Consulting in terms of promotion, CRM and advertising of new Value Offers
• Functions review for the Marketing department
• Building the purchase funnel
• Functions review for the Sales staff
• Training of Sales and Marketing staff on new developments and methods (Value Offer development and market segmentation)
• Developing a set of measures to increase company’s sales and margin, as well as improve its market position.

Contact us for details